Community

The key growth metric of the project is the community.

Community is the main key metric for the platform's development. Increasing the size of the community allows for project contributions with small fundraising volumes, as well as buying out SAFT stakes from larger investors.

The community also includes influencers with different audiences who can make contributions among their followers.

Moreover, the number of community members who become regular users of paid sections increases the platform's monetization by using its additional services.

A large number of community members who use the platform's capabilities create the effect of free advertising among their close circle and influencers' subscribers.

Implementing a referral system will rapidly increase the number of users.

Target customer of the platform based on survey results:

A married man between 30-50 years old with children, who is either employed or has a small business.

He is already familiar with the crypto market and is starting to invest in it. He has assets totaling less than $10,000, often no more than $3,000.

When choosing an asset, he relies on the project's fundamentals, high profitability, project prospects, project team, market development prospects, reads articles and watches reviews of opinion leaders.

He sees cryptocurrency investments as an opportunity to create passive income in the future, become a crypto millionaire, ensure a comfortable retirement, and start earning online.

He believes that to start investing in crypto, one needs knowledge, desire, confidence, and time.

He realizes that he can start with small sums.

The main fear is scams, loss of funds, FOMO, and lack of knowledge in decision-making.

He understands that he can become rich by investing in crypto, developing, learning, and working in this direction, with patience.

On the risk scale, these are people with a risk of more than 7 out of 10, who are willing to take risks, but do not put everything on the line.

They have goals for the next 5 years: switch to online earnings, organize passive income, become financially independent, move abroad, provide for their family, buy property, and become rich.

In 10 years, they see themselves as successful, wealthy, healthy, independent, happy, and free.

To achieve these goals, he needs money, desire, knowledge, confidence, time, patience, and investment skills.

Success for them is money, freedom, self-confidence, financial independence, and goal achievement.

The biggest failures in life are laziness, fear, lack of confidence, financial illiteracy, lack of knowledge, and deception by people he trusted.

The most frequently used resources are Top exchanges, Wallets, CoinMarketCap, Telegram, and YouTube (watching crypto bloggers). The average budget for a one-time investment in one asset is from $200 to $1000.